Under the macro-environment of â??The Belt and Road Initiativeâ?, Heilongjiang\nprovince receives more foreign investment since 2013. This paper endeavors\nto collect website information of foreign-invested companies in Heilongjiang\nprovince and Heilongjiang local companies and build two corresponding\ncorpuses. After analyzing data by using WMATRIX 4 tool, the author\nselects semantic clouds under the framework of Singhâ??s website content.\nThen after comparing data of Heilongjiang local companies and foreign\ninvested companies in Heilongjiang province, the author tries to explain the\ndata from Hofstedeâ??s cultural dimensions, namely, individualism vs. collectivism,\npower distance, uncertainty avoidance and femininity vs. masculinity.\nThen suggestions on the website building to adapt to the local culture have\nbeen made. The study makes a useful attempt to explore the effectiveness of\nbusiness communication across disciplines by using linguistic research perspectives\nand research methods.
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